Website content for Guru
Problem
In 2015, Guru was a startup with a unique vision on how to help museums and cultural institutions digitize their content and help provide visitors a more immersive experience. However, Guru lacked a website to market its services and reach a wider pool of prospective clients.
Objective
Build an online presence for Guru to build brand love, market its services, and showcase successful case studies. I partnered with another writer to create the company’s website copy.
Timeline
May 2015 - June 2015
Stakeholders
CEO, Creative Director, Product Designers, Project Manager, UX Writer
My Role: Copywriter
As the copywriter, I developed the following copy for Guru’s website:
Headlines that stuck to clear single words or short phrases that delivered and emphasized the key message of a place
Subheaders as brief and concise phrases to help visitors quickly scan text to determine relevancy
Body copy that prioritized mobile interfaces and the need to keep text short and concise so as not to create cognitive overload for visitors
Taglines that were thought-provoking and emulated Guru’s playful, attention-grabbing voice
One-word text menus that used nouns to mark the destination visitors can follow
CTA copy that give strong and direct instructions of what visitors can do next
Results
Guru achieved a strong online presence that helped make connections with prospective clients
In 2015, two clients that ended up signing with Guru first learned of the company’s services through the company website
