UX Writing

Transition from Doctor On Demand to Included Health

I designed a flow that lets users transition from the legacy DOD app to the new IH app without losing their personal information.

Included Health: COVID-19 Testing

I designed a scheduling flow to help The Home Depot employees book guided COVID-19 tests through Included Health.

Included Health: Cost Estimates

I wrote the UI copy for an Included Health tool that lets users get cost estimates for common health services.

Included Health: REAL/SOGI questions

During the sign-up experience, Included Health asks members for demographic information. I wrote the copy in a sensitive and inclusive way.

Included Health: Getting a second opinion

Included Health helps members get second medical opinions. I revised the copy in the intake flow to make it clear to users what the service is and how to use it.

Included Health: Concierge Referral service

One of Included Health’s services is Concierge Referral, which matches patients with doctors. I revised the copy in the intake flow to make it clear to users what the service is and how it works.

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Hulu Help Center Redesign

I helped redesign all Hulu’s online help center. The goal was to establish trust with the customer by embodying Hulu’s branding.

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Hulu Contact Page Redesign

In 2019, I helped redesign Hulu’s contact page. The goal was to make it easier for users to find answers and solutions — and, in the process, decrease contacts.

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San Diego Museum of Art App

I wrote UI copy and designed audio tours for the San Diego Museum of Art App.

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Hulu Ad Manager

I wrote UI copy for Hulu Ad Manager, a B2B platform that lets small businesses advertise on Hulu.

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Little Italy San Diego App

I wrote UI copy and designed a guided audio tour for the Little Italy San Diego App.

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USS Battleship IOWA App

I wrote UI copy and designed audio tours for the USS Battleship IOWA App.

Conversation Design

“Plan Selector” chatbot journey, Hulu

I was part of an initiative to help Hulu attract and retain new customers by using our chatbot (aka “HuluBot”). I designed a chatbot journey that helped reduce signup friction and increase retention by ensuring customers pick the best Hulu plan for them.

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“Lockout scenario” chatbot journey, Hulu

I designed an extensive user journey for Hulu’s chatbot (aka “HuluBot”) that helps customers who are locked out of their accounts.

Conversation Design Style Guide, Hulu

I created a content style guide to help Hulu design clear and consistent user journeys across all its A.I. channels, including chatbot and IVA.

Copywriting

Guru website copy

Guru is a technology company that designs and builds mobile apps for museums and other cultural institutions. As Content Writer for the company, I wrote the website copy for the company’s original website when it launched in 2015.

Storytelling

Audio stories for SDMA App, Guru

In 2015, the San Diego Museum of Art launched its Guru-powered mobile app. One of the coolest features of the app is the collection of digital stories. As content creator for Guru, I wrote over 100 digital stories that used audio and visuals to educate visitors about SDMA’s art in a fun and engaging way.