UI copy for Little Italy San Diego App

Problem

Guru, the company I worked for at the time, was building a mobile app for San Diego’s Little Italy neighborhood, complete with audio tours, augmented reality, videos, games and more. However, the challenge was organizing and presenting all this content in a seamless mobile experience.

Objective

Create an Information Architecture for the Little Italy San Diego App and write UI copy.

Timeline

Aug 2015 - Nov 2015

Stakeholders

Project manager, UX writers, UX designers, legal

My Role: UX Writer

Collaborated with Product Designer and other UX writers in designing the app’s IA. We held various brainstorming sessions and organized sorting exercises for a small pool of users
Complemented visuals with engaging copy that made navigation an intuitive experience
Wrote instructions for short tutorials meant to instruct users on how to take advantage of all the app’s features
Paraphrased snippets from audio tours to complement audio storytelling with text